How to Create a Personal Brand for Your Business
Personal branding is not just a corporate headshot and a nicely written biography on your website. Don’t get me wrong, it definitely involves these things, but it is so much more than that. Creating a strong personal brand is the easiest way to connect with your clients and to communicate to the world the values that your business is founded upon. It allows you to showcase your unique qualities and demonstrate why your business is the best of the best.
Personal branding is a powerful tool as it allows clients to see the real-life person behind the business front. Clients want to work with businesses who are genuine and share their values, so it makes sense that businesses thrive when the owner shows up as their genuine self. You run a business with a sustainable business model? Great, personal branding will allow you to tell your clients why eco-friendly practices are so important to you and your personal lifestyle. You own a photography company? Brilliant, you can use personal branding to let your clients know why you are passionate about providing high-level service at every shoot.
Personal branding is relevant to every type of business.
Do not underestimate the power of showing the real person behind your business and everything you love and stand for. Attracting like-minded clients that resonate with your values is easier when you let your personality, unique qualities, and expertise shine through.
So, now you know why personal branding is so important, how can you actually create a strong personal brand for your business? Here are our top tips for your business to stand out from the crowd.
Define your brand identity
In order to build a personal brand for your business, you first need to understand what makes you tick as a business owner. Ask yourself a few important questions, such as:
What are you passionate about?
What are your strengths and areas of expertise? What sets you apart from others in your field?
What core values have you built your business upon?
What is important to you when working with clients?
What is the story behind your business?
Better understanding the answers to these questions will mean you can ensure your personal brand remains authentic to yourself and your business.
2. Engage a personal branding photographer
Okay, yes, I'm a little biased here. But we are exposed to thousands of visuals on a daily basis, it is how we communicate with each other. So having high quality visuals that truly capture your personality, purpose and values, and connect on an emotional level with your audience is key to building a strong personal brand and making connections with your clients or customers.
Capturing your true self through high quality personal branding photos is an essential part of building your personal brand. This is Twinewood Studio’s area of expertise. We are experienced in bespoke personal branding photography sessions that tell the story of your business through considered and thoughtful imagery.
Photos are a perfect way to showcase yourself to your clients and demonstrate your personality, your passions, and your values. Learn more about our services here or feel free to get in contact with us here to discuss your needs.
3. Craft a compelling brand narrative
The next step is to share your personal brand through a compelling narrative on your website and social media pages. Emphasise what makes you and your business special and why clients should work with you. Your audience wants to connect with you on a personal and emotional level, so tell the story behind yourself and your business. This is also a great opportunity to demonstrate your professionalism, so remember to ensure you are sending out consistent messaging across all platforms.
4. Network and collaborate
Now is the time to seek out others that resonate with your values. This includes business owners, potential clients, and other professionals in your industry. Defining your personal brand means it is easier for you to network and collaborate with those who will support both your professional and personal journey.
Don’t forget to also build your online presence to attract like-minded individuals. Joining social media groups that focus upon your core values will help you foster genuine connections. Seeking out opportunities to engage with those who have shared passions will make it easier to attract the type of clients you want to work with.
Crafting a personal brand is crucial to ensure you standout from the crowd by allowing you to show up as your genuine self and attract like-minded clients. Here at Twinewood Studio we help businesses create their personal brand by offering high-quality photography. Get in touch with us here today to kick off your personal branding journey.
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